Language is a window to who we are as people. Through the words we use and how we use them, people access a part of us, who we are.
This rule applies to whether youre building brands or writing novels because people dont trust a Sybil. Our brains crave the comfort reliability and consistency breeds. Were confused when we see someone act one way and that way changes on the daily. Theyre performative instead of real.
In marketing, our “voice” is the personality we embody when we show up for our audiences, community, partners, and employees. Its our vibe and flavor, the words we use and how we use them. We can dial up and down facets of our personality depending on the environment. Sound familiar? Its called life.
We build trust when — interaction after interaction, channel after channel — we come across as the same “person.” In marketing, a verbal identity helps everyone who communicates on behalf of a brand to express themselves consistently so their audiences have the same powerful experience regardless of where they encounter the brand.
But Im not here to rehash a fifteen-minute tutorial I wrote eighteen months ago, rather I want to show you how to apply methodical tools and tactics to cultivate your prose or writing voice.